In this economy, everyone can use a little help.Offering customers an incentive is a great way to say "we appreciate your business" and keep them coming back. The offer does not need to be loud, tacky or unattractive to be effective. In fact, it should reflect the essence of the business or service. Don't overwhelm a customer with 20 offers in one ad. Create a valid, useful discount and clearly relay the information. In this example, found in Smart Shopper Magazine, the ad is image-driven. It's draw is visual. The branding is well represented and the headline is fun, clean and direct. The incentive is almost secondary. Don't miss my point, the offer is important, but it doesn't have to be the driving force of the ad. If the visual and headline are strong, the customer will continue to read the ad. The key to incentive or "coupon" advertising is the actual incentive - the value of the offer and the focus it brings to one business. As a business owner, you'll get great promotion, and at the same time, the customer will truly appreciate the savings.
NOTE: Smart Shopper Magazine, is a Baltimore-based and locally owned magazine, unique among the other direct mail media, covering Northwest Baltimore and North Baltimore County, Howard County, and Anne Arundel County. To learn more go to www.smartshoppermag.com.
