While Art Director at Homestead Publishing Co., I was responsible for transforming (while downsizing) The Record newspaper from a broadsheet to a tabloid. The newspaper, which serves Havre de Grace, MD and the bay region of Harford County, needed to maintain a community feel while appealing to a broader market. When addressing the redesign of this Classified Page Heading, adding vibrant color and local (recognizable) images, which changed seasonally, met both these needs. I also edited the information to align with the reduced attention span of today's media-savy society. This afforded more effective communication as well as visual appeal. Take a look at this "before" and "after" - wow, weren't newspapers so boring and limited back in the day?!!! I really hope the industry gets over this very large road block and finds a new way to thrive in today's electronic world.
LONG LIVE PRINT!!
(PS: Photo by Matt Button - a link to his amazing talents to follow soon.)
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