PACKAGE DESIGN

Package Design is a challenge unique to itself.
It's print, but adding dimension adds to the challenge. And, adds to the fun.

One must think "in round", so to speak. Not just front and back, but top, bottom, side, etc. Images can "wrap" in any direction, but must remain legible and communicate the message.

In this CD package design, the format was pre-determined by the manufacturer - so, I did not have the challenge of creating the space, only filling it.

I love this design. It's clean, linear and concise. While the cover image stands alone when the piece is folded, it also wraps around the panels enticing the handler to open it to view the entire image & package. The shapes created by the typography mimic the exterior photos and direct the viewer through the piece while complementing the geometric theme. The color placement simulates that of an optical lens to allude to the title "Poly Carbon Lens."


To listen to this CD or for more from the Baltimore-based Brickfoot, go to: http://www.myspace.com/brickfoot.