IMAGES V. WORDS

Sometimes pictures speak louder than words.

In this brochure for a commercial rental property company, the images drive the piece. Instead of lengthy descriptions about the available features and uses of the office space, the information is presented in a concise and visual manner. With images of the facilities and short, bulleted descriptors, the design is user-friendly and easy to navigate. Also important is the location of properties. So, the addresses, map and proximity to key points of interest are highlighted for a quick reference. And lastly, the offices are located in a recently renovated area of a small town. So leading with people images, particularly outdoors, injects warmth and accessibility to manner in which it's presented.