BRANDING

A logo alone does not a brand make.

Developing a brand includes every aspect of your business. From the essential logo and business card, to the office design and the corporate attire. This established and well-liked dental firm had been operating for years with no identity at all. When the owner decided it was time to give the office a fresh look, he was smart enough to know that some new paint on the walls was not enough to draw new clients. So, we worked together to build a "brand". I could go into a lot of detail, but I'll keep this short. Over a period of many months we worked together to:
• Evaluate the existing patient base as well as the market expansion potential
• Define the purpose and tone of the business
• Develop a strong identity to support the new "face" of the business and it's goals

The outcome was an extensive overhaul resulting in a new brand, supported by: logo, business card, letterhead, appointment card, reminder magnet, marketing giveaways, embroidered lab jackets for the staff, exterior signs, advertising campaign, interior design, website and social media venues.

In this case the client wanted to establish a professional, but welcoming tone. Because the office is located in located in a small, waterfront community they wanted to incorporate a recognizable symbol and utilize a predictable, yet effective "watercolor" palate. The ultimate goal was to develop a brand that was appropriate for the community in which the business operated while presenting a professional, accessible and welcoming vibe.